1) What was the budget for Blinded By The Light and which companies contributed to the production budget?
It took $15 million to make Blinded by the Light and Bend it Films, Levantine Films and The Ingenious Group contributed into the production budget.
2) Research the Bend It Networks website. What other films and projects has the company been involved with?
What's Cooking
Bend it like Beckham The Musical
Desi Rascals
It's A Wonderful Afterlife
Angus Thongs & Perfect Snogging
Bhaji On The Beach
I'm British But...
Beecham House Viceroy's House
Mistress Of Spices
Bride And Prejudice
Bend It Like Beckham
3) Research Warner Bros. Pictures and New Line Cinema on the Warners website here. Summarise the history of New Line Cinema in a short paragraph.
New Line Cinema was founded in 1967. New Line Cinema's long and successful history of producing critically acclaimed hit films has allowed it to gain fame among the masses.
They are a pioneer in the horror genre, it produced the most successful horror film in the industry, IT, which won more that $700 million at the worldwide box office.
New Line’s current production model includes films produced for theatrical release as well as titles made specifically for the HBO Max streaming platform. The Studio is credited with revitalizing the genre of the R-rated comedy, and has a history of producing crowd-pleasing comedies.
4) Read this Variety interview with director Gurinder Chadha explaining how the project came about - including budget details. How did she manage to get the film made?
Worried about adding Bruce’s music to the film, Chadha was encouraged by the Springsteen camp to begin writing the screenplay and ‘something would be figured out. '
When Springsteen came back from reading the treatment and said he is okay with the usage of his music, Blinded by the Light went in front of the cameras, which ended up setting a spirited bidding war won by Warner Bros. and New Line Cinema, who acquired it for the $15 million it cost to make.
5) What attracted Gurinder Chadha to the project?
The movie’s 1987 setting, rife with Paki-bashing and fear of foreigners, makes an unmistakable comparison to today’s troubled times, especially in Britain, where Brexit has become a hot-button issue. Chadha commented that “It’s a reminder to all of us what our lives were like back then, and what we’ve achieved since then. I believe we’ve moved on from that. It’s a minority who hold those extreme views. The majority want a world where people have empathy and understanding between each other, with enough food on the table, raise their kids and be happy. Most people don’t want to hate.”
The movie’s 1987 setting, rife with Paki-bashing and fear of foreigners, makes an unmistakable comparison to today’s troubled times, especially in Britain, where Brexit has become a hot-button issue. Chadha commented that “It’s a reminder to all of us what our lives were like back then, and what we’ve achieved since then. I believe we’ve moved on from that. It’s a minority who hold those extreme views. The majority want a world where people have empathy and understanding between each other, with enough food on the table, raise their kids and be happy. Most people don’t want to hate.”
Production and distribution
Read this Deadline feature on the distribution deal for Blinded By The Light and answer the following questions:
1) Which company won the distribution rights after the all-night auction and for how much?
Warner Bros and New Line
2) Which other companies were rumoured to be bidding for the distribution rights?
2) Which other companies were rumoured to be bidding for the distribution rights?
Lionsgate and Fox Searchlight
3) According to the article, what was the 'allure' of Blinded By The Light?
The allure of Blinded by the Light is the appeal of Springsteen’s music, which tell honest stories about the fight to break free of all shackles to do something worthwhile with one’s life.
4) What does the article suggest about the significance of Bruce Springsteen's role in the production and promotion of the film?
4) What does the article suggest about the significance of Bruce Springsteen's role in the production and promotion of the film?
Bruce Springsteen's music speaks directly to Javed, emboldening him to find his own voice as a writer, stand up to the racism around him and go against his father's traditions and ideals
5) UK distribution was secured by eOne Entertainment. Visit the eOne About Us page on their website - what do they claim to offer under the heading 'Passion meets possibility?'
That eOne creates as well as enables world class content. eOne enables every step in the entertainment value. With the reach of a studio and the flexibility of an indie, we share bold stories with audiences around the world.
5) UK distribution was secured by eOne Entertainment. Visit the eOne About Us page on their website - what do they claim to offer under the heading 'Passion meets possibility?'
That eOne creates as well as enables world class content. eOne enables every step in the entertainment value. With the reach of a studio and the flexibility of an indie, we share bold stories with audiences around the world.
Promotion and reception
Note: some of these pages may be blocked if you working in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Blinded By The Light?
Note: some of these pages may be blocked if you working in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Blinded By The Light?
The trailer for Blinded by the Light suggests that it's a coming-of-age drama with musical elements. It is likely to appeal to fans of musical dramas or those who enjoy stories about self-discovery and finding one's place in the world.
2) What did film posters for Blinded By The Light feature and where did they appear?
They featured images of the film's lead actor, Viveik Kalra, against a backdrop of various musical and cultural elements, including graffiti, turntables, and posters of Bruce Springsteen. They appeared online, in movie theatres, on billboards and in print advertisements.
3) What TV shows and websites did interviews with writer, director and stars of Blinded By The Light? Why are interviews a good way to promote a new film release?
They featured images of the film's lead actor, Viveik Kalra, against a backdrop of various musical and cultural elements, including graffiti, turntables, and posters of Bruce Springsteen. They appeared online, in movie theatres, on billboards and in print advertisements.
3) What TV shows and websites did interviews with writer, director and stars of Blinded By The Light? Why are interviews a good way to promote a new film release?
Interviews have also appeared on talk shows, such as "Inside Picturehouse" Online, interviews may have been featured on websites like IMDb, Variety, or The Hollywood Reporter. Interviews are a good way to promote a new film release because they provide an opportunity for the filmmakers and actors to discuss their work and share their insights into the creative process.
4) How does the Blinded By The Light Twitter account create and maintain interest in the film?
It shows us videos of Gurinder Chadha engaging the audience by asking them questions. As well as this, the Twitter account has many retweets of other people that watched the film and gave reviews about it, which can encourage people to watch the movie.
5) How does the Blinded By The Light Facebook page use images and video content to promote the film?
It shows the audience pictures from the film at certain points that had added text onto it, and the videos were also small clips taken from the movie and posted on their Facebook page. This allows them to improve their coverage of the movie.
6) Select three posts from the Blinded By The Light Instagram page and explain how they promote the film.
This post shows us Hayley Atwell, also known as Ms. Clay in the film. By using Hayley Atwell, they are able to gain a larger audience as she has been in a number of successful and popular movies such as Captain America: The First Avenger.
This post shows the audience small clips from the movie that have Bruce Springsteen's music, which brings lures in fans of Bruce Springsteen and his music.
https://www.instagram.com/p/B45ZYtVlh0j/
The post of one of the posters saying "A Rollercoaster of emotion" establishes that one of the genres of the movie is Drama. It allows everyone to acknowledge the genre and decide whether they would be interested in the movie.
7) Go to the Bend It Networks YouTube channel. How does Gurinder Chadha introduce the channel? What other content is on the Bend It Networks YouTube channel?
She introduces the channel by saying that the channel is about her and the audience connected, and that she make Bend It TV to share her audiences interests. She named it Bend It Networks after hermost popular film, "Bend it Like Beckham". The channel features many interviews that Gurinder Chadha was in and trailers from some other films that she directed.
8) Look at the box office figures for Blinded By The Light from The Numbers website. How much did it make at the box office and why do you think it was largely unsuccessful?
They made $18,136,756, I think it was unsuccessful due to the movie being released near the same time as another popular film.
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